Content Marketing has become the staple of online advertising. We’re fed words like “Reach”, “Engagement” or the always ambiguous “Impressions” along with an overwhelming amount of information on how to obtain these things. If you haven’t been playing close attention to the digital space, you may have fallen behind in the midst of running your business. Although it may be intimidating at first, there is absolutely no better time than now to get involved online. Below, we’ve gone deep on 13 ways to start your content marketing strategy.
1. Facebook Live
Users Comment On Facebook Live Videos At 10x The Rate Of Regular Videos
Facebook Live is hot. Right now. First rolled out in 2016, Facebook Live has become a way for people and brands to interact with their audiences with authenticity. With video at the top of content marketing, live is the simplest and most powerful way you can produce video content and get involved right now.
2. Regular Facebook posts
1.37 billion people on average log onto Facebook daily and are considered daily active users
Behind Facebook features like Live or PPC ads is still a monster of a social network that’s growing by the hundreds-of-thousands. You can think of Facebook as your home base for everything content marketing. Your Facebook page is the place to post everything you read about below to keep your audience up to date with whats new. You’ll reach the largest demographics here along with the most people; 1.37 billion to be exact.
2. Instagram posts that people actually care about
75% of Instagram users take action, such as visiting a website, after looking at an Instagram advertising post.
Instagram, Facebook’s golden child, attracts 100’s of millions of eyes per day. You can imagine with numbers like this, your ideal customers are out there and ready to consume your content. Growing a successful Instagram feed is synonymous with “consistency”. You’ll have to stay on top of your Insta game by uploading every day/every other day- keeping it fresh with genuinely useful or entertaining content. The more value you provide your followers, the greater following and allegiance your brand will receive.
3. Instagram Stories
Instagram stories are now used by 250 million people every day.
Snapchat created stories, Instagram made it work. Yes, Instagram has popularized the Snapchat story feature and is dominating the attention space. Instagram stories are another excellent opportunity to connect with your audience in an very authentic way. Show your followers what the day to day looks like for your brand. Over time as your audience develops more understanding for your brand, followers become customers who are buying into your story.
4. Video Content
Videos are shared 1200% more on social media than links and text combined
Video content is by far the most powerful form of content marketing on the planet. Those who have been pushing video for the last few years are the ones at the top of the social/content marketing space and are reaping the rewards of investing early. If you’d like to dip your toe into video marketing , we recommend starting with a “Brand Video”; a 1-1.5 minute video that tells your brand’s story and helps the audience connect with your team and your products. With a shelf like no other piece of content (3-4 years), Brand Videos are Swiss Army Knifes and can be added anywhere from the front page of your website to the signature of your email. You’ll want to use this tool to tell EVERYONE what you’re all about. If you’d like to take the next step to see what video looks like for you, feel free to reach out or schedule a call, we’re experienced in leading successful video campaigns and would be happy to answer questions.
Featuring a blog as a key part of your website will give you a 434% better chance of being ranked highly on search engines. (Source: Tech Client)
Behind video, Blogging is one of the best ways to increase your SEO, or Search engine Optimization. It’s also a way to go deep on topics your audience cares about. Like the post your reading right now, blogs allow you to offer enormous value to an audience and prove your competency to potential clients.
65 percent of your audience being visual learners, the best way to engage them is through visual content.
It’s likely that most of you know what vlogging is but for those who don’t, a vlog is a blog in video form. Vlogging is a very new form of content that few businesses haven’t quite ventured into. Normally, we see individuals building personal brands around vlogging and there’s plenty of room for you and your brand. Fair warning: this form of content will require some decent camera gear, a microphone and the ability to edit. We like to think of these as barriers to entry that will keep the competition down if you’re willing to put the work in.
7. Explaner/Tutorial Videos
Tutorial videos are yet another way to provide value to your audience. Spending valuable money and time on tutorials that seemingly give away your services may seem counterintuitive, but let me lay out an example for you. If you’re a carpet company and you make a video about how to install carpet, I’m going to do 2 things:
1. Watch your video because I think I can install my own carpet
2. Call you when I realize I can’t
Use Youtube to distribute these video for maximum search-ability.
8. Paid content advertising
93% of social marketers regularly use Facebook ads.
If you have a budget for online advertising, you should seriously consider spending it with Facebook. Talk to any experienced marketer, and they’ll tell you that Facebook Pay-Per-Click ads are still vastly underpriced. Facebook is a wonderful place where people voluntarily give out where they live, their interests, relationship status and more. All of this can be used to target very specific audiences for your company. If you’re not sure where to start with Facebook ads, we’d be happy to help you get a campaign going, just reach out here.
9. Facebook/Instagram Polls
“Whether you’re trying to plan tomorrow’s outfit, choosing which class to take or figuring out where to go for dinner, now it’s easy to share a two-option poll right in your story,” – Instagram
Rolled out in the last few months, Instagram polls allow your customers and followers to give you direct feedback on your thoughts and ideas. No more throwing things at the wall and seeing what sticks- get answers live and give your audience the satisfaction of being part of their favorite brand. To access polls, simply take a photo like you normally would for your Instagram Story then add the sticker labeled “POLL”.
Contests are a proven way of increasing your community, engagement & sales.
If you’re reading this article and thinking “How am I supposed to leverage any of these content marketing strategies if I don’t even have an audience to start with?” then this is a great place for you to start. Contests are used to 1. get information from potential customers to use on email and marketing campaigns and 2. to grow a following… Fast. Find a way to package your product or service in a way that is cost effective and appealing to an audience and you’ve won. Just make sure one of your requirements to enter the contest is to “Follow (insert your page)”.
11. Brand Videos
A brand video is like a Swiss Army Knife, this is a tool used anywhere from the front page of your website to the signature of your email.
Brand Videos assist you in connecting with your audience by associating a face and a message to the the brand. A brand video is like a Swiss Army Knife, this is a tool used anywhere from the front page of your website to the signature of your email. Brand videos have a lifetime of about 2-3 years and are some of the most powerful pieces of digital content you can invest in. If you’d like more information on creating a brand video, you’re in the right place, feel free to reach out. here for a free consultation & quote. Below, you’ll se an example of what one of our Brand Videos looks like in action.
12. Influencer Marketing
Influencer marketing preformed 11x vs display after 12 months in 2016.
With more and more internet users turning to Adblock to avoid display advertisements, many markets are turning to more creative solutions to get products and services in front of audiences. Influencer marketing includes paying a highly affluent user within a space who has already built trust with their audience to promote your product or service. if you have some cash to advertise, this is a great opportunity to beak into an untapped market. We recommend the folks over at Tapfluence.
Audio is on the rise and there hasn’t been a better time than now to jump in on podcasting. Podcasting is the ultimate opportunity for your inner radio talk show host to work some magic and speak on your strong talking points. Build your podcast around your knowledge, have compelling guests, and give value to your listeners. You just might establish yourself as a leader in your industry. As you can imagine, this can lead to plentiful opportunity and sales.
If you have more questions, reach out to me personally- I’d love to help out. firstname.lastname@example.org